Avid announced today that they’re discontinuing the Xpress Pro line of editing software, and cutting the price on Media Composer to $2495 from $4995. Students can purchase it for just $295.
Very interesting news. This means the least expensive Avid editing platform is double the cost of the Final Cut Studio bundle. Presumably for most folks in the business, $1200 isn’t a huge deciding factor one way or another, but it may be a sign that Avid doesn’t see as much value in the lowest end customers as they’d hoped.